@PetHonesty

• Concept and execute look and feel for different campaigns, offers and promotionss

• Design assets for campaigns, such as emails, paid ads, website banners

• Mentor and guide design intern

• Concept and execute new paid media campaigns in collaboration with the performance marketing and creative teams including awareness videos for OLV/YouTube, Meta videos/GIFs/static ads

• Help concept ads from opening hooks through storytelling from the top of the funnel to the lower funnel

• Understand the performance of ads and interpret results to strategically improve assets

• Collaborate with Marketing to provide strategic thoughts around the best creative ideas to drive results

• Quickly iterate on best-performing ad creative to optimize performance marketing campaigns

• Establish consistent and beautiful visual look for content and assets for paid media based on brand book

• Create and concept static and animated Meta ads

• Shoot and edit videos for social media

@L’ange

- Lead, collaborate and direct individual designers in creative development and project executions.

- Ensure brand consistency across all creative materials while keeping the content fresh and modern. - Track project timelines and prioritize project workload and projects for design team.

- Designs website elements, emails, digital display ads, social media content. - Work closely with Art Director to further develop and advance the look and feel of campaigns.

- Thrived under pressure of a fast-paced environment and changing demands, while managing multiple projects at a time.

@FollowYourHeart

- Assisted the marketing team with creative direction for global/local advertising campaigns, new product launches, and other marketing initiatives to ensure accurate execution of material development and promotional materials.

- Retouched product photography as needed.

- Designed a variety of digital advertisements and web banners for Instagram, Facebook, Pinterest, and Google Ads, as well as email campaigns.

- Developed collateral cards, PR mailers, one-sheets, sell sheets, presentations, etc. - Collaborate with social media team to design and generate new content.

- Collaborated with team to meet marketing objectives and adhere to timelines.

- Made sure all designs are cohesive to the Follow Your Heart brand guidelines to emulate brand and design standards.

- Researched and analyzed industry trends and keep abreast of emerging technologies and creative applications.

@Honey

- Work closely with the digital creative and media buying teams to create ads that drive customer acquisition on various digital channels, including Pinterest, Google Display Network, Taboola, Outbrain, Quora, etc.

- Collaborates with media buyers in the planning of digital assets, conceptualizing, and creating performance marketing ads that drive prospective users to click and convert into users.

- Work closely with copywriters to strategically think about business problems and create visually compelling designs that effectively communicate the message and goal required by the marketing team

- Work with media buying team on a consistent basis to leverage data and learnings to optimize and determine actionable items for strategy and messaging that inform future creative process and designs.

- Translate feedback into creative assets that prioritize marketing goals while maintaining the brand aesthetic.

- Thrived under pressure of a fast-paced environment and changing demands.